 | Two basic thoughts to designing web sites: 1) expressing yourself (not
good) and 2) solving customer problems (excellent) (p. 11). |
 | Common errors in web site design (p 15)...
 | treating web sites like static brochures; |
 | using corporate centered v. customer centered management; |
 | organizing sites along company structure rather than user's work; |
 | bulk text rather than bullets; |
 | not recognizing the validity of external sites |
|
 | Use screen real estate wisely; focus on content (of interest to the
end user) rather than too pretty, too much space wasted on navigation, ... |
 | Content should take up 50-80% of the page; navigation should be
kept to 20% or less; don't waste screen space (p. 22). |
 | Let the page take up the browser width/space. |
 | There are a variety of browsers (brands), layouts (full/partial
screen); platforms (PDA's, Macs, PCs)--learn to deal with them; design sites
to be resolution independent (p 27). |
 | Avoid incorporating technology for the sake of technology; wait 1-2
years (p. 31). |
 | People are not upgrading browsers as fast as they used to! (p. 33). |
 | Web response times should ideally be 10 seconds or less; ideal max
web page size is approximately 34 KB (for modems) (p. 42) |
 | Web page links should be descriptive: e.g. "Click here for My
Site rather than Click here for
My Site" (p. 55). |
 | Leave link colors alone (p. 62). I would even extend this to
the roll-over links (the link appears when you rollover it). |
 | Stylesheets are the best tool for creating consistency,
adaptability, and flexibility in web sites (p. 81). |
 | Frames - forget them! There are some exceptions, but not many (p.
85) |
 | "Simplicity should be the goal of page design." (p 97) |
 | Write for scanning; use bullets; use hyperlinks to break up the
text. (p 101) |
 | Start each page with the conclusion; write plainly and to the point
(p 111). |
 | Avoid "under construction" -- if it isn't ready, don't
waste the users time. (p 164) |
 | Splash screens are out! (p. 176) |
 | Be careful with site metaphors--make them meaningful (avoid cute)
(p180). |